DriverReviews has partnered with Tyroola, Australia's fastest growing e-commerce tyre retailer, to improve the customer experience.

DriverReviews has partnered with leading tyre retailer Tyroola, Australia's fastest growing e-commerce tyre retailer. This synergistic approach to improving the e-commerce environment benefits both parties as Tyroola will now display over 400,000 authentic tyre reviews across a wide range of products and SKUs helping customers make the best choice when choosing tyres for their car. While DriverReviews will collect reviews from Tyroola customers, adding an Australian and Asia-Pacific perspective on customer opinions about tyres to its already extensive collection of reviews from other global territories.

Adam Butcher, Director of Operations at DriverReviews commented, "We are thrilled to announce our partnership with Tyroola as we expand DriverReviews into new markets like Australia and New Zealand. This collaboration is a fantastic milestone in our growth strategy, enabling us to collect valuable reviews from drivers in these regions. Tyroola's dedication to quality and customer satisfaction aligns perfectly with our mission. Together, we are excited to enhance the tyre buying experience and provide drivers with the best resources for making informed decisions about their tyres."

DriverReviews is Europe's largest verified tyre review platform and with over 400,000 reviews collected from over 30 countries, the buying journey has never been easier for drivers looking for the best tyre option for their car. Extensively tested by a global customer base with over 460 million miles of real-world driving experience across more than 70 tyre brands, DriverReviews can help customers researching online to make an informed choice based on real customer reviews.

"We are excited about the possibilities this partnership brings and the enhanced tyre shopping experience it offers our customers," said Alessio Puricelli, Tyroola's Chief Commercial and Financial Officer. "This collaboration is just one of the many innovative steps Tyroola has taken since joining the Michelin group. Whether you're a seasoned driver or new to the road, Tyroola and DriverReviews are here to guide you through every step of your tyre-buying journey."

Tyroola, which has been part of the extensive Michelin Group since December 2023, was an excellent fit for Michelin as the group looked to expand its e-commerce presence in Australia and Asia Pacific. Tyroola is Australia's third largest e-commerce retailer of tyres and fitting services, offering a wide range of tyres from cars to trucks. The customer journey follows a simple process of choosing tyres, selecting the most convenient fitting station, and then arranging a fitting date and time with the fitting station once the tyres have arrived.

DriverReviews are thrilled about this partnership with the prospect of improving the e-commerce experience for customers looking to make an informed choice on their tyres in a new market. The prospect of gaining insight from the Australia and Asia Pacific region excites both companies as it promises to uncover valuable market trends and customer preferences.

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For more information on Tyroola, please click here.